Catch the Color | Cumin
Catch the Color
PANTONE 18-0939 |
Cumin,
associated into 5 moods.
PANTONE 18-0939 |
Cumin,
associated into 5 moods.


EARTHY
Comforting and inviting, Cumin evokes the cozy warmth of hearth and home. It makes spaces feel lived-in and approachable.


POWERFUL
The color carries the soft, warm tones of a lion’s mane or an owl’s feathers, animals that feel both powerful and nurturing.


EXOTIC
Reflected in Moroccan riads or Indian palaces, Cumin brings out a rustic charm in architecture .


ROOTED
The color evokes storytelling, histories, and rituals tied to the land and ancestry.


NOSTALGIC
Autumn landscapes with falling leaves or dried herbs, the shade embodies a vintage color palette.
PANTONE 18-0939 | Cumin
PANTONE 18-0939 Cumin is a rich, earthy brown infused with warm undertones. Sitting gracefully between ochre and chestnut, Cumin carries the spirit of desert soil, aged timber, and global heritage. It is a color that invites both familiarity and fascination, evoking sensations of comfort, strength, and cultural depth.
Cumin creates cozy, lived-in spaces. In interiors and hotel lobbies, it adds an inviting, home-like atmosphere filled with natural warmth. Wooden textures, clay ceramics, and soft amber lighting all harmonize beautifully with this hue, creating an atmosphere of timeless coziness. Hotel lobbies that embrace Cumin immediately feel intimate yet sophisticated, offering guests a subtle sense of belonging the moment they arrive.
There is a quiet strength within Cumin—a power rooted in nature rather than dominance. It reflects the dignified grace of a lion’s mane or the silent authority of an owl’s feathers.
Reminiscent of Moroccan riads and Indian palaces, Cumin blends rustic charm with cultural depth, adding authenticity and soul to architecture and design. Within these architectural spaces, Cumin becomes a bridge between the traditional and the contemporary—a shade that invites storytelling through pattern, material, and light.
Like the golden-brown hues of autumn leaves or the scent of dried herbs in an old kitchen, Cumin evokes a deep nostalgia. It embodies a vintage sensibility—warm, familiar, and emotionally resonant. In nature, it mirrors the changing season’s poetry, it adds depth to retro-inspired palettes.
PANTONE 18-0939 Cumin is a color of many dimensions, it stirs a deep emotional connection to the earth and to memory. In the plush carpet of a hotel lobby, the glint of a vintage car finish, or the soft coat of a wild creature, Cumin stands as a timeless expression of warmth, richness, and enduring human connection. It is not merely a color—it is a story told in shades of earth and soul.
Published by B.I.G. Yarns' Color Development Team, November 2025